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How digital marketing is molded with data warehouse approach
In the perspective of today’s world information, information processing is the key to higher efficient success. Every business is striving for excellence and the excellence is completely dependent upon the information. Information is basically data. Data about what is going on in the economy, with the people, in the people and what is next to come is all data. Data can be of different types.
Information processing depends upon data type
Structured data is highly arranged and have no lags or faults in it and it can be used for decision making. Example a description chart of a new car which explains its qualities and features. Whereas unstructured data is not arranged and is highly complexed which makes it very difficult to understand. It takes a lot of time to match certain things in the data to use it for decision making. Example a file of hospital in which names and diseases are written without any format. Sometimes we have data with different qualities and represented as semi-structured data. It has few elements those are well defined, whereas others are highly unstructured. Lot of decision making in the organization depends upon such type of data.
As we see that computer and internet are taking charge of the world with the increasing use the consumers are also increasing and so does their overall data. In 2007 if there were only 700 million users online the number has reached to 4 billion in 2023. Every person shares their own certain quality interests and data. Companies have worked a lot on storing and using the data in the rightest way to make everything accessible and easy for the consumer. The companies found the solution in form of a Datawarehouse.
Understanding data in data warehouse
Data warehouse is an informational environment that integrated and total view of the enterprise for the purpose to provide easy access with consistent view of current and historical information into flexible and interactive strategic information for strategy decision making without interfering operational systems. In such a system, data is stored in terabytes which makes it very useful. You don’t have to set up thousands of computers to store data in every one of them. You can simply make warehouse and store your data in there and air the data on your device anywhere everywhere in the world. Your data is safe and accessible all the time.
Now Datawarehouse also possess some other features which are:
Today Datawarehouse is used in almost every field. In medical it is helping professionals to recognize disease and patient on the past history of that symptoms, In gaming it is helping storing new features and after learning it updates itself with more interesting things, it is used in business to store customer data which is then used to predict their behavior and future buying patterns which help businesses to attract their specific target market and makes it much easier to focus only the required areas.
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